You know you need a database when...

  • you have people in multiple locations and are trying to get much of anything done that requires coordination of effort

  • two different people end up doing the same task

  • you've got an engineering spec in front of you, but you're not sure if it's the latest version

  • you are behind in shipping orders, and you're not sure why

  • you'd like to test some marketing promotions but don't have a way to track response

  • you're trying to run your business on Microsoft Excel (and sticky notes)

  • you're paying someone to file and fetch customer folders

  • You have your customers' contact info in multiple places, and some of those places are out of date

  • you want to take your business to the next level

  • you don't know how many of your prospects become customers

  • you don't know how many of your customers become repeat purchasers

  • you are trying to keep up with your accounts receivable in Microsoft Excel

  • you are trying to keep up with marketing promotion results in Microsoft Excel

  • you are trying to keep up with sales team performance in Microsoft Excel

  • you are trying to keep up with production needs (customer fulfillment needs) in Microsoft Excel

  • you are trying to manage inventory in Microsoft Excel

  • you have team members in multiple locations who need simultaneous, real-time access to the same info

  • you have over 30,000 customer file folders (or are headed that way!)

  • you want to easily be able to send your customers an email newsletter or promotion

  • you want to easily be able to send your customers a print letter or promotion

  • you want to know how that promotion performs

  • you are doing time clock / time sheets with paper and pencil or Microsoft Excel

  • you want to track how long various projects take to finish

  • you'd benefit from allowing your customers to access some parts of your company

  • you'd benefit from allowing your vendors to access some parts of your company

  • you don't know which customers are your best customers and which ones you should fire

  • most of the knowledge about your company's practices are in the heads of you and your employees

  • most of the knowledge about your company's customers are in the heads of you and your employees

  • most of the knowledge about your company's current customer fulfillment needs are in the heads of you and your employees

  • you keep track of employee time off and vacation requests on a paper calendar

  • you have more than zero employees including yourself (who DOESN'T need a database?!?)

  • you'd like to automate manual, tedious processes

  • you need to let everyone know about a peculiar facet of a particular customer, including employees who haven't even been hired yet

  • you need to store computer files associated with particular customers, and have everyone on your team be able to access them

  • you need to store computer files associated with your marketing, and have everyone on your marketing team be able to access them (digital asset management)

  • you want to be able to quickly see how your business is doing while you are vacationing in Hawaii

  • you have an employee who would really benefit from being able to work from home every once in a while

  • You're becomming convinced that your business should not depend upon what's inside of any individual's mind/memory, especially your own

  • you have a production/operations process but sometimes orders fall through the cracks

  • you have a production/operations process but sometimes steps get skipped causing problems later on

  • you want to be able to link UPS or Fedex tracking numbers to your orders and send those to your customers

  • you'd like real-time reports at your fingertips about which products are selling best at your fingertips

  • you'd like real-time reports at your fingertips about which marketing promotions are selling best

  • you'd like to segment your customer list based on a number of criteria, and see stats for each segment

  • you'd like your computer to tell you what needs to be ordered from your suppliers

  • you'd like all your information in one easy-to-access place

  • you'd like a company calendar that everyone can access but only a few can add/edit

  • you want to move to an "open books" business

  • your company's contacts are in your MS Outlook

  • you want everything in one system

  • you find yourself logging into 6 different system to get your work done, none of which talks to another

Inonde’s custom business software solutions provide for all of your needs in Marketing, Sales, Operations, HR, and any other kind of data management. Run your entire company on our powerful, secure, and simple-to-use custom business software, built specifically to fit your business's unique needs, and in so doing reap instant, overwhelming ROI.

Reid Wilson

Business-technology professional using his extensive IT and marketing expertise to help build highly successful web-based enterprises.


Specialties: LAMP, Linux, PHP, MySQL, RAD (rapid application development), large-scale web database application development, computer programming, data analysis, T management, project management, direct marketing, direct response marketing, email marketing, internet marketing, affiliate marketing, RFM analysis, customer list segmentation and analysis, segment response analysis, A/B testing, marketing management business process automation, franchise business systems, CRM, ERP, and system migration.

https://www.linkedin.com/in/dreidwilson
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Ten Things to Look for in a Database